Yeelen is a Swiss musician and Pedagogical Engineer. She plays in The Black Heidis, “rock'n'more” band composed of only women.
Geneva, 2010, bachelor graduation ceremony. A moment, the instant when you perceive the image that is coming to existence and envision what you could capture. It lasts one second, a blink of an eye, and then it’s all gone. You open your eyes again and that instant is lost, vanished. Everything is moving, and the world keeps moving forward. The nostalgia for a forgotten moment that has never existed for the majority of the people.
For this project, Yeelen asked me to develop her personal monogram, which was the result of a thoughtful union between her professional and artistic personas.